Google reviews, collected properly
Ask every customer.
Gate nobody.
Review Chaser invites all of your customers to review you in public or talk to you in private, with no rating filter in between. That is what Google, the FTC and the UK regulator now require, and it is the only version of this product you can run without carrying their risk.
The mechanism
One scan. Two doors. Nothing in between.
Leave a public review
On Google or Trustpilot, where everyone can read it.
Send private feedback
Straight to the business. It does not close the public door.
No rating is asked for first, so there is nothing to branch on. Both doors, every customer, the same size. That sentence is the entire compliance argument.
How it works
Three steps, none of them clever
01
The invitation goes out
A QR code on your counter or receipt, or an emailed invitation with fixed neutral wording. Sends are paced and jittered so a quiet Tuesday never looks like a bought spike.
02
The customer chooses
Public review or private feedback, offered together to everyone. The unhappy customer you most need to hear from gets the same page as your biggest fan.
03
Everything lands, recorded
Reviews build on Google. Private feedback arrives in your inbox with triage, notes and redaction. Every step is written to a sealed audit trail as it happens.
What you get
A quiet dashboard with a long memory
A private feedback inbox
Complaints arrive with contact details, encrypted at rest. Triage them, keep internal notes no customer sees, and remove a named member of staff from a complaint without rewriting what the customer said.
redactions are recorded, never silent
Invitations that pace themselves
A daily cap, random jitter and a send window in your own timezone. Google reads a sudden cluster of reviews as a velocity signal, so steady is a deliverability feature.
wording is fixed and checksummed
The compliance record
Every invitation, status change and redaction in a hash chain, each entry committing to the one before it. Export the CSV and hand it over; it states whether the chain verifies.
the export a regulator would be given
Access transparency
When our support staff open your account, you see the read on your own audit page, by name, with what was opened and when. Our staff cannot read your customers’ feedback at all.
enforced by the database, not a policy
On your own website
Your Google rating, unfiltered
Paste one snippet and your live rating and latest reviews render on your own site. If Google returns a two-star review, the widget shows the two-star review, and the line underneath says so. That line is what makes the five-star ones believable.
The whole integration
<script src="https://review-chaser.com/embed.js" async data-slug="your-page-name" data-variant="wall"></script>
This is specimen data for our demo account, rendered by the same component merchants embed. There is no setting that chooses which reviews appear. We did not forget it.
Why we will not gate
Asking happy customers first stopped being a trick. Now it is a liability.
Most review tools still filter by sentiment: rate us first, and only the pleased are shown the public link. The rules this now breaks are not fine print, and they name the practice.
The FTC’s Rule on Consumer Reviews bans review suppression and selective solicitation, with civil penalties per violation.
ftc.gov: 16 CFR Part 465The UK’s DMCC Act lets the CMA fine businesses directly, up to 10% of global turnover, for unfair commercial practices including misleading review activity.
gov.uk: DMCC Act 2024Google’s review policies prohibit discouraging negative reviews and selectively soliciting positive ones, and Google removes reviews and suspends profiles over it.
support.google.com: prohibited contentNew Zealand’s Fair Trading Act treats misleading review practices as misleading conduct, and the Commerce Commission publishes guidance saying exactly that.
comcom.govt.nz: online reviewsReview Chaser is built so the compliant path is the only path. There is no threshold setting in the schema to quietly switch on, and the audit trail proves what was sent to whom.
Pricing
Simple plans, agreed with you
Every account starts on a free trial with everything switched on. Paid plans scale with sending volume, and while we are onboarding our first merchants we would rather agree a fair price in a conversation than publish a grid.
Start collecting reviews you can stand behind
Set up takes about an hour: a QR code, an email domain, and your Google listing. No card required for the trial.